While a professionally designed website is important for success on the Internet, it is only half the battle. You also need compelling content that will engage readers and keep them coming back for more.
Creating good content needs a significant amount of expertise and time. If you don’t have any of these, it would be a wise decision to hire copywriters from Los Angeles. However, be careful as selecting a wrong copywriter could prove bad for your business. Here are some mistakes you should avoid while selecting copywriters from Los Angeles.
1. Ignoring the Specialization
Different copywriters offer different writing services. For example, some specialize in writing sales pages, web content, blog content, email copy, eBook, or Press Releases. Some writers specialize in writing for specific industries.
Therefore, before selecting any copywriting services, find out if they have considerable experience in your business niche. Beware of copywriters who claim they are expert in all types of content writing.
2. Not Identifying the Actual Writer
If you are approaching a copywriting agency for your content requirements, you need to identify the actual writer who will be writing your copy. Copywriting agencies have several copywriters working for them, which also include freelancers. In such cases, you need to ask the agency for the name of the copywriter who will be writing your copy.
This is important as copywriters have varying levels of experience. Take an idea about their writing skills by looking at samples to get an idea about their writing style and quality.
3. Not Checking the Rates
Don’t make the mistake of taking quotes of copywriters from Los Angeles at face value. You need to check what the actual rates cover. For example, some copywriter may charge $250 for a blog post. You need to check if it also covers the cost of rewrites if needed. Some copywriters charge extra for rewrites so it is advised to get such things cleared before hiring.
4. Not Comparing Your Options
When looking for copywriters, don’t settle for the first option you come across. Take some time to find at least 3-4 copywriters that would be a good fit for your business. Give them the specifications of your project and ask them to pitch for the work. You can then choose a copywriter that best suits your requirements.
5. Selecting Copywriter Based Solely on Price
Copywriting rates differ with each agency and every individual freelance copywriter. Don’t base your selection solely on price. Some businesses make the mistake of opting for a copywriter with the lowest quotes to cut their costs. The result is they end up with poor quality work that does not help anyway in achieving their objectives.
This does not mean you should select the copywriting agencies with highest rates. You need to consider factors like experience and customer service. Read testimonials from previous customers to make an informed decision.
Picking the right one from the list of copywriters from Los Angeles can be a daunting task. But finding a perfect fit can provide your business with immense benefits for the long term.
Vitamin Talent is a creative recruitment and staffing agency operating from Los Angeles, Boston, London, etc., providing companies with the right talent plus help them in managing creative teams, copywriters, web designers, etc. and placing job-seeking candidates in the best positions and help. For more information, visit VitaminTalent/What-we-do.